The BornCEO Story

BornCEO, Inc. co-founder & head coach, Fard Bell still remembers his day of disgust as a shy and introverted teenager searching for his purpose in life. Humiliated by laughing school mates and impatient passengers, he slowly emptied a sandwich bag filled with 100 pennies into a Washington, D.C. metro bus on the way to school. He had what he calls his final "Gone With The Wind" moment and said within himself "I'll NE-VER be broke... AGAIN!" That was the day he decided to become the "Born C.E.O." of his life.

Overcoming many obstacles along the way from asthma to low self-esteem, and everything in between, he made a promise to himself and to God that once he figured out how to fulfill his purpose, become financially independent, and achieve his goals and dreams, he would dedicate his life to inspiring and teaching others to do the same. He and his wife Hannah Bell founded BornCEO, Inc. to fulfill that promise.

Through, they offer success coaching programs to adults and teenagers who are committed to fulfilling their purpose, becoming financially free, and living their dreams.

BornCEO University Online™

BornCEO University™ offers success coaching programs, events, and resources for adults and young teenagers who have a sincere desire to find and fulfill their life purpose and life work, create more time and financial freedom, and achieve their goals and dreams faster. Our committed students and coaching clients consistently experience accelerated personal growth and productivity in the process of becoming who they were born to be, doing what they were born to do, and living like they were born to live!

Our founder - Coach Fard Bell is a sought after speaker, teacher, entrepreneur, and coach who has inspired thousands of individuals worldwide to overcome their limiting beliefs and act upon their dreams. From scraping together pennies to ride public transportation to school, to building businesses and retiring himself from corporate america by age 22 to pursue his calling, Fard’s wisdom, passion, and persistence has inspired people worldwide to discover their purpose, pursue their dreams, and become who they were born to be.

As Founder and Chief Executive Officer of BornCEO, Inc. -- a transformational coaching company, Fard has been instrumental in developing programs and resources that have empowered adults and teenagers to rise above their perceived limitations and proceed to leading extraordinary lives.

“There is no greater thing you can do with your life and your work than follow your passions – in a way that serves the world and you.”

– Sir Richard Branson

"The two most important days of your life are the day you are born, and the day you know why."

– Lisa Nichols


“You have to be willing to allow the person you are today to DIE so that you can give birth to the person you are meant to become.”

– Les Brown



“It is possible for a kid from East Texas, raised in South Central LA and Carson, to believe in his dreams, commit himself to them with his heart, to touch them... And to have them happen.”

– Forest Whitaker

“Don’t let average people make you feel guilty for pursuing your mission in life.”

– Eric Worre

"If you're not making mistakes, you're not trying."

– Wynton Marsalis

“You’ve got to be agile, mobile and hostile... Stop talking about faith, reading about faith, praying about faith, singing about faith, and then going out and to get the job with the most security in it. It’s time YOU own the corporations.”

– Peter J. Daniels